Jon Buchan – The Everything I’ve Ever Made Stash (Group Buy)

Here’s What You Get:

Always Be Winning

The Original Unorthodox Lead Generation & Marketing Course
(Value: £1,999 & HUGELY SUCCESSFUL)

Always Be Winning puts you in a position where you are never worried about how you’re gonna find new clients. You’re always going to have opportunities.

You can get in front of any type of business. It doesn’t matter if it’s a local business, an exciting and innovative start up, or even a global brand. You can meet any type of person – even if they’re a journalist at a national publication, an industry expert you look up to, or the CEO of a gigantic corporation.

You will be able to open opportunities for yourself whenever you want… and when you’re able to do that, life gets really exciting.

I never thought I’d give this information away, which I guess is why I sold it instead.

Always Be Winning Comes In 4 Modules:

Your Pitch To The World: Crafting your story, your pitch and your offering. This course will show you how to succeed without needing websites, social media followings, or email lists! Learn to develop an offering that’s compelling and specific, find out who your ideal clients are, and write the perfect story that endears you to your prospects.

Disarm With Charm: Learn how to find your ideal clients online and get their contact details. Then I’ll show you how to write compelling copy the “Charm Offensive” way – an approach that cuts through the noise and gets your target customers to actually respond and want to talk to you. Finally, I teach how to manage the whole process so you build opportunities for yourself right now – and in the coming weeks, months, and years.

Build Your Influence: That’s the outbound stuff sorted, but you also want leads to come to you. I’ll show you how to build your influence online using the same cold pitching tactics you use to generate leads. Find and invite yourself on podcasts that your clients listen to, find and convince journalists and other influencers to write about you, and build yourself a following around your expertise.

Conversations Into Cash: This set of training videos shows you how to follow up with interested prospects, the questions to ask before a sales call, during a sales call, and how to create and send a proposal that has the best chance of winning the deal. Learn how to create proposals that stand out, how to open the meeting, and how to follow up afterwards to give yourself the best chance of winning.

Inspiring Influence

Learn to build your tribe and sell your expertise at scale
(Value: £789)

Want to run your own tribe and sell your expertise at scale? This course takes you from how to decide what your tribe should be about, to growing it organically, to launching your first digital products.

There’s nothing wrong with selling your time, but time is finite. At a certain point, the only way to make more money is to charge more for your time. Digital products are infinitely scalable. You can help more people by distilling your expertise down into digital products.

Your expertise can be sold many times over.

This course will show you how to add a new revenue stream to your existing business through the following modules:

• Launch: Developing the theme/hook, creating your group & email list, creating your first lead magnet, creating your first posts & acquiring your first 100 members.
• Engage: Creating content that gets engagement, creating a community feel, and catering to the needs of your audience while still leading.
• Grow: Using growth hacking techniques, posting ethically in complementary groups, building relationships with influencers, and creating social proof.
• Sell: Asking your audience what they want, productising your expertise, developing your first products and launching your first course.

Have Your Way With Words

Learn to write copy that captivates and charms
(Value: £1,495)

If you’d like to learn how to write more entertaining and captivating copy, Have Your Way With Words is for you. This includes my humour writing template pack which includes templates and explainer videos for writing funny articles, emails, Facebook ads, satirical pieces, and social media content.

The Course Includes:

• The Fundamentals Of Comedy: Key principles of comedy.
• Formulas That Produce Funny: Techniques that create humour and misdirection in your writing.
• Spice Up Your Copy: Rhetorical and stylistic devices that make writing more engaging.
• Rhetorical Devices: Techniques used in powerful speeches and persuasive communication.
• Stylistic Tricks: Practical methods for writing more memorable and enjoyable copy.

Template Pack Includes:

• Articles That Amuse
• Strategic Satire
• Cold Pitching That Doesn’t Absolutely Suck
• Palatable Social Media Ads
• Broadcast Emails That Don’t Make You Hate Yourself
• Social Media Content That Sells Without Sleaze
• Social Media Content That Educates and Entertains

Converts Like A Charm

My top-selling course on how to use charm and humour to persuade and sell
(Value: £999)

This training includes a 95-page ebook and 5 training videos totaling more than 3 hours of content.

• Curiosity-driven bullet point writing
• Unorthodox calls to action
• Persuasive self-interest positioning
• Humour frameworks and joke formulas
• Writer’s block and imposter syndrome solutions
• Scarcity strategies that remain enjoyable
• Email open-rate optimization
• The 5 key elements of a charming sales pitch
• Social media engagement boosters
• Creative pattern interrupt techniques
• Specificity-driven resonance techniques
• Rhetorical devices used by world leaders
• Writing frameworks inspired by great authors

…Plus many more practical persuasion and copywriting techniques.

Facebook Group Blueprint

Learn how to start, grow, and monetise an engaged & profitable Facebook Group
(Value: £497)

• 90-day Facebook Group blueprint
• Building goodwill and trust
• Creating information products
• Generating inbound leads
• Monetisation strategies
• Content curation systems
• Community engagement frameworks
• Promotional post strategies

Bonus: High Converting Launch Posts Swipe File containing 15 of the highest-converting launch and sales posts from the Charm Offensive group.

The Offensively Easy Launch Formula

(Value: £347)

• Exact launch email and social media copy
• Platform-specific promotion strategies
• Persuasive launch elements
• Launch scheduling framework
• Email segmentation tactics
• Post-launch sales systems
• Offer creation process
• Technology stack recommendations

How to Win a MegaClient

Training covering the complete process used to secure Symantec as a client.

• Opening the deal
• Getting the first call
• Securing in-person meetings
• Positioning and sales hooks
• Pitch development
• Brainstorming ideas
• Creative validation shortcuts
• Closing and follow-up
• Underlying persuasion psychology

Additional Courses Included

• How to Create a Niche (Value: £297)
• The Charming Open for Business Pack (Value: £789)
• LinkedIn Charm Offensive (Value: £699)
• Facebook Ads Direct to Offer Pack (Value: £999)

These additional trainings cover niche creation, tribe building, business infrastructure, LinkedIn lead generation, Facebook advertising, audience growth, automation, website optimization, email marketing, webinar delivery, tracking systems, and scalable customer acquisition strategies.