Laura Palladino – Smart Social

Ready to unlock the next level of scale? Social is the key. You might be wondering, “Is social media still relevant to a modern digital brand?” Social isn’t just relevant; it’s probably the most important part of a sustainable marketing strategy, and it’s usually the missing piece of the puzzle for brands that have plateaued and want to

Daniel Throssell – The Market Detective

Market Detective is my original, five-step, graded system for doing market research on any freelance copywriting job. It is as close as possible as you’ll get to a step-by-step system for doing market research. Ask your client this. Check their answers for X, Y and Z. Call up this person, and say that. If that’s not enough, go to this website, and look for this. Send

Isabelle & Scott – Mastering Go to Market

  Building Your Go-to-Market Machine You already know that MANY factors must come together to get your product or service into the hands of your ideal customer… But, you may not know how to build a suitable machine before launching new products, entering new markets, or opening new channels. Not knowing how can make it incredibly difficult

Nick Kolenda – Website Behavior

Website Behavior How to apply behavioral science in your website or mobile app.     Have you stared at your website knowing that something felt wrong…but you couldn’t figure it out? This course will reveal what’s wrong. And how to fix it. You’ll learn psychological tricks to optimize the usability and persuasiveness of any website or mobile