Here’s a very comprehensive list of what you’ll get access to:
Preparing For Success
To kick things off, we set really solid foundations. I show you how to set everything up for success, including Business Manager accounts, Facebook Pixel, Facebook Ads Polices, etc. I also show you how to prime your Facebook Page and make sure you look credible and reliable to your prospects on Facebook.
Facebook Ads Strategy
Using the right Facebook Ads Strategy is crucial. In this module I detail a number of new and innovative strategies that consistently deliver great results for us and our clients. I show you exactly how they work and which strategy is best suited to your business and the industry you operate in.
Facebook Ad Campaigns
Facebook Ad campaigns are split into 3 parts. In this module I cover the top level (the campaign level) in detail. Showing you how to choose the best Campaign Objectives, take advantage of Campaign Budget Optimization, use the right Buying Type for your campaigns and more.
Ad Set Targeting
Specifically targeting your ideal customers is one of the things that makes Facebook advertising one of the best marketing platforms ever created. I cover it all here, including how to find winning targeting options, creating killer Custom Audiences, Lookalike Audiences, and a whole lot more.
Ad Set Delivery
Most Facebook advertisers think the ad set is all about targeting. But delivery can be just as important. In this module I show you how to get the most out of Facebook’s many delivery options, including selecting the right Placement options, Conversion Windows, Optimization For Ad Delivery and more.
Module 6 covers the all important Facebook ad. I show you how to create high-converting ads in a number of different formats (including video). And I go through each part of a Facebook ad so that you know exactly what to use for headlines, creative, copy, etc.
Sales Funnels & Retargeting
In this module we put it all together. We combine the best campaign settings with laser-focused targeting, ideal delivery options and high-converting ad creative. I also show you how to tailor your sales funnel for your industry and specific business model. This one’s a lot of fun!
Analysis, Optimization & Scaling
As a Facebook Ads agency, we spend more time analyzing, optimizing and scaling campaigns than we do creating them. Improving campaigns based on the data, can triple (or more) their effectiveness. It’s key to generating outstanding results and I show you our exact process in this module.
iOS 14 has had a big impact on Facebook advertising. In this bonus module I show you exactly what you need to do, to make sure your Facebook ad campaigns produce the best possible results post iOS 14. I’ll also be adding content to this module frequently as the Facebook ads changes are implemented, so you’ll always be up to date.
Advanced Strategies 1
Ever heard of the Instagram Profile Method? For certain product and service offerings, it’s fantastically powerful. In this advanced strategy bonus module, I show you exactly how to turn your Instagram profile into cutting edge sales material and then implement finely tuned Instagram advertising campaigns to generate new leads and customers quickly and cost effectively.
Advanced Strategies 2
The Lead Magnet & Webinar strategy covered in the core Facebook Ads Insiders modules is highly effective. But you can turbo charge that approach by adding the Tiered Advertising strategy to it. In this bonus module I demonstrate how I use the Tiered Advertising strategy to make our Facebook ad campaigns more specific, more targeted and as a result, more successful.
Advanced Strategies 3
Want your Facebook advertising spend to go as far as it possibly can? This advanced strategy bonus module shows you how I accomplish that with my Omnichannel Marketing approach. Here I share the exact steps you need to take to become a powerhouse of a brand within your industry. Compounded over time, nothing is more effective.
Instagram Ads Insiders
Instagram Ads is something we ignored 6 or 7 years ago, but not anymore. It has become a HUGE part of Facebook Advertising and is critical to success. In this module I show you how to add and assess Instagram as a placement option, customize creative for it and make sure you get the most out of this fast growing platform.
Lead Magnet Masterclass
One of the strategies I feature in a lot of detail in the Facebook Ads Insiders modules uses a Lead Magnet. Lead Magnets can be incredibly powerful Facebook Advertising tools but you need to know how to come up with and create something irresistible for your target market. I show you exactly how to do that in this bonus module.
Don’t have your own products or services to sell? No problem! In this bonus module I show you how to find awesome affiliate offers so that you can sell other people’s products and services with Facebook Ads (and keep most of the profit). This approach to Facebook Advertising is a lot less effort and can be just as profitable.
Ben Heath – Facebook Ads Insiders: Videos
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