What You Get:
UNDERSTANDING THE 12 CUSTOMER ARCHETYPES
Thousands of out-of-touch brands still rely on soulless templates and one-size-fits-all email marketing to (try to) make sales and connect with their audiences. That’s a hard NO here at the Posse. In this session, you’ll learn the 3 biggest email marketing mistakes to avoid at all costs, how to identify your customer’s core values, drives and desires based on 12 proven personality archetypes and the secret to planning a highly-targeted and effective email marketing campaign that oozes with empathy.
THE 3-STEP FORMULA FOR TURNING SIGNUPS INTO SALES
Before you put pen to paper (or fingers to keys) and start writing emails, you must plan your perfect promotion. It’s not enough to know what you’re selling and to whom – as an email marketing strategist, you decide how. This is THE secret sauce that puts the most highly-paid copywriters on a level above the rest. On day 2, you’ll discover key conversion triggers, persuasion principles and objection killers PLUS the 3-step formula for turning signups into sales in a snap.
12 EMAILS THAT CREATE AUTHORITY & ANTICIPATION
On day 3 of the Challenge, you’ll learn the email marketing strategies that work today and get your hands on the coveted Posse Email Playbook: 12 fully-customizable email frameworks that I’ve used to run countless creative marketing campaigns and execute million-dollar launches for myself and my clients. You’ll learn the goal, hook and anatomy of each email, along with when to use them and why. Then you’ll design your very own sales campaign like the email marketing boss you are!
HOW TO WRITE RAD EMAILS YOUR AUDIENCE LOVES
This is where things get FUN. On day 4, you’ll learn how to strategically craft your customer’s buying experience by writing emails that validate their struggles, encourage their dreams, and empower them to take inspired action. You’ll learn the 4 types of open loops, secrets for improving email readability and flow and how to infuse your copy with conversational charm and personality so they know there’s an awesome human on the other side.
HOW TO WRITE MAJORLY MAGNETIC SUBJECT LINES & CTAS
Did you know that 47% of email recipients open an email based on the subject line alone and another 24% also base it on the preview text? That’s right, it doesn’t matter how great your email is if no one’s going to read it. On day 5, you’ll learn how to write killer subject lines that will get your emails opened faster than a text from your bff – PLUS best practices to avoid the spam folder, tips for optimized formatting and how to write click-worthy CTAs.
FREE BONUS #1
CASE STUDY WITH JENNY NEAL
HOW JENNY WENT FROM $17/HOUR TO A $17,000/MONTH COPYWRITING BUSINESS
Jenny – a fun, free-spirited yogi and graduate of Copy Posse Launch Pad – lost her job in 2020 due to the pandemic. For the first time in her life, she had to go on unemployment. Lost, confused and desperate for work, Jenny found a 10/hr a week sales job selling crystals for $17/hour (that’s $680/month). Fast forward to August 2021, Jenny earned a life-changing $17,000 as a freelance copywriter. Then $19,000 the month after that, and $20,000 the month after that. In this exclusive video interview, Alex asks Jenny about her inspiring journey of unemployment to 6-figures and exactly how she built her copywriting business from scratch.
FREE BONUS #2
INTERVIEW WITH COPY POSSE LAUNCH PAD ALUMNI
WHERE ARE THEY NOW? — HOW 6 ASPIRING COPYWRITERS IGNITED THEIR BUSINESSES IN UNDER A YEAR
In this video Q&A interview with 6 graduates of Alex’s flagship copywriting coaching program — the Copy Posse Launch Pad — you’ll discover how these aspiring copywriters used the techniques and templates that they learned from the Copy Posse (including the email strategies that you’ll access in this challenge) to quit their jobs, ignite their copywriting skills from scratch & build fun, fulfilling and lucrative businesses in less than ONE YEAR.
FREE BONUS #3
OVER-THE-SHOULDER GUIDED COPYWRITING CRITIQUE
COPY HOT SEAT — WATCH AS ALEX REVIEWS 3 STUDENTS’ EMAIL CAMPAIGNS
During this video training, Alex shares her screen and lets you look over her shoulder as she reviews and critiques 3 Challengers’ email sequences. Watch from behind-the-scenes as she reveals valuable insight and simple tricks to take your emails from good to great, followed by answers to your most pressing questions when it comes to finalizing your email campaigns and putting them out into the world (for your clients or customers to fall in love with).
FREE BONUS #4
SALES EMAILS & SOCIAL MEDIA SWIPE FILE
THE CONFIDENTIAL OWN THE INBOX CHALLENGE BLUEPRINT
Want authentic proof that the Copy Posse Email Playbook freakin works? Get an insider copy of my complete and confidential launch blueprint for the Own The Inbox Challenge. This swipe file includes ALL sales and content emails and EVERY social media post that my team and I wrote to successfully launch the live challenge for the first time.
Alex Cattoni – Own The Inbox Challenge: Videos
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