
WHAT YOU GET?
INTRODUCTION:
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Personal Introduction 
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Introduction: Embracing The Power Of Principled Selling 
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STOP! Read this first. 
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Book – How To Sell The Way People Buy! 
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Natural Selling Dialogue Framework 
PHASE 1 – The Natural Selling Intention Of Empatic Selling With Integrity:
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Step 1 – Meet Them Where They Are – Let them Steer You To Where You Want Them To Go! 
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STEP 2 – Pressing The Reset Button! 
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8 Ways to Reframe & Reprogram Your Subconscious & Conscious Intention 
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Test Your Listening Habits 
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STEP 3 – Preparing The Way – 6 Essential Natural Selling Skills 
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How To Listen So Buyers Want To Buy! 
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2. The Magic & Power Of Asking Questions 
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3. Understanding Problems And Needs 
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4. Implied & Explicit Needs 
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5. Your 3 Primary Qualifying Objectives 
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6. Starting With The End In Mind 
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Turning Features Into Advantages & Benefits 
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Definition 
PHASE 2 – Crafting Your Own Ultimate Personalized Scripting Blueprint:
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Crafting Your Own Ultimate Personalized Scripting Blueprint 
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STEP 1 – 1. THE CONNECTING STAGE 
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2. Your Elevated Elevator Speech – You Had Me At Hello! 
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8 Adapting Your Elevated Elevator Speech For Other Situations 
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7 Ways… Cont. – 3. Starting a Cold Call 
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STEP 2- 2. THE DISCOVERING STAGE 
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It’s A State of Flow 
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Fact-Finding & Feeling Finding Questions 
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What To Ask So Buyers Want To Listen 
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1. Background Questions 
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2. Needs Awareness Questions – NAQ 
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2. Needs Awareness Questions – NAQ 
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3. Needs Development Questions – NDQ 
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3. Needs Development Questions – NDQ 
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Peppering Your Dialogue With Probing, Clarifying And Tag-On Questions 
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4. Personal Responsibility Questions – PRQ 
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4. Personal Responsibility Questions – RQ 
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5. Solution Questions – SQ 
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5. Solution Questions – SQ 
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6. Consequence Questions – CQ 
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6. Consequence Questions – CQ 
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7. Qualifying Questions – QQ 
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7. Qualifying Questions – QQ 
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3. THE TRANSITIONING STAGE 
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4. THE PRESENTING & SUPPORTING STAGE 
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5. THE COMMITTING STAGE 
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Step 3 – Natural Selling Conversational Dialogue Examples 
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Buying Blueprint Example 
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A B2C Dialogue Example Of Using The Emotional Buying Blueprint 
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An Example Of A Part Of A Conversational Dialogue 
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A B2B Networking Meeting Example 
PHASE 3 – Turning Questions, Comments Of Concern Or Last Minute Resistance Into Opportunities:
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Step 1 
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Step 2 
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Step 3 
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End Of The Beginning – Embracing Your Journey Of Influencing With Integrity 
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Coaching & Mentoring One-On-One With Me! 
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Staying In Touch 

Michael Oliver – The Art & Science Of Selling With Integrity!: Videos
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